OK, time to cave. Really! Just recorded a job for a client who might have forgotten about me if not for my newsletter updates. My audiobook producer found me on Twitter. I have clients overseas who learned about me on LinkedIn.

Here's an eye-opening article from PC World that provides a reality check re social media. Right now I'm working facebook, twitter, and the voiceover boards, since my first session today isn't until 2 pm. Yep, 80% of the VO business is spent marketing (well, that's one statistic I heard) - so how much of it do we want to do online? And how effective it is, really?